Big Mac dishes out its monster World Cup burger!

[Siegmund]

A special "treat" for England, France and Germany: insanity in a bun.

Big Mac dishes out its monster World Cup burger!

McDonald's will launch a giant burger for the World Cup.

The burger will be 40 per cent bigger than a Big Mac, reports The Mirror.

"We are a burger business. Our traditional menu - hamburger, cheeseburger, Big Mac and chicken sandwich - is front and centre of our plans. Everybody loves a burger and there is nothing wrong with that.

It's time to be proud, to say 'We're a good burger company'," the tabloid quoted new president, Steve Easterbrook, as saying.

[...]

McDonald has seen its revenue grow by 30 per cent in the US while sales in Britain have been flat since 2002 when the healthier menu was brought in.

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[Zrinski]

You mean "Big Mac" will actually be Big Mac?

[Siegmund]

It was also interesting to read in another article that the burger - said to contain 714 calories - will be marketed only in "Britain, Germany and France" in order to pump up sales (make people fatter?) in those countries.

But some in the British government at least are trying to stop McDonald's from offering what they view as little less than poison:

The Liberal Democrat MP, Steve Webb, has launched a petition against the burger, amid fears the marketing link with the World Cup will lure children to wrap their jaws around the 300g, two-burger circumference.

He said: "Adults can make their own minds up, but this is a product that will be pushed widely during the World Cup, and a lot of that advertising will be aimed at young people.

"Youngsters will be pestering their parents and ending up at McDonald's and eating more burgers, fatty chips and sugary drinks. It's the link with the World Cup that I'm particularly bothered about."

According to the article, "The fat, salt and calorie levels are almost equal to the total a child should eat in a day."

[Siegmund]

Of related interest:

How about a Krispy Kreme hamburger?
Minor-league club offers 1,000-calorie sandwich with cheese, bacon, donuts

The minor-league team Gateway Grizzlies of the Frontier League will begin selling a concessions item that is not for the calorie-conscious, ESPN reported.

"Baseball's Best Burger," as the Grizzlies call it, will consist of a hamburger topped with cheddar cheese and two slices of bacon — all between a "bun" made of a sliced Krispy Kreme Original Glazed donut.

The burger is not for the faint of heart — literally — and will contain roughly 1,000 calories and 45 grams of fat.

[More]

Apparently this burger is based on another culinary delight, the Luther burger:



The author says:

A halved Krispy Kreme donut magically turns a burger classic into a world famous sign post of the gluttony of America.

[Milesian]

A hamburger in a donught instead of a bun/roll?
That's even worse than the deep-fried Mars Bar!

[Faísca]

People make up such crazy things to eat...