Groupe SEB Adapts Its Industrial Tool in France

[Carnyx]

Groupe SEB Adapts Its Industrial Tool in France

ECULLY, France--(BUSINESS WIRE)--Jan. 24, 2006--On 24 January 2006, the management of Groupe SEB presented an industrial reorganisation project to its France Group Committee.


As all manufacturers in its sector, Groupe SEB is facing rapid and deep changes in its environment, marked by the strong competition from Asian products and the drop in prices due to the fast growing entry-level market segment. For several years it has been showing a marked decline in its sales in Europe, and particularly in France.
Unlike its competitors, Groupe SEB manufactures the major part of its products in France, where to date it employs over 7,000 people - half of its global staff.
In order to maintain its competitiveness with Asian manufacturers and to ensure its future, Groupe SEB has to adapt its industrial tool, maintain its innovation strength, and recover in Europe.

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