Germany's second biggest producer of baby diapers stops production

[Aptrgangr]

Germany's second biggest producer of baby diapers, Hartmann, stops production of baby diapers. The company announced producing baby diapers no longer is profitably since the demographic situation no longer requires producing diapers for babies. The company reacts to the rising request of diapers for incontinent senior citizens and invests in this array of products. An online research found out the company has made this decision back in 2002/03.
Germany's producer of baby food like Hipp and Alete also react to the changed request on the market i.e. the decreasing request for food that was produced for babies and increases production of food for elderly that have dentures. In fact an inreased number of elderly people prevers food that is easy to disgest anyway, those products easily can be produced by companies specialized in the baby food branch.
Producers of nursing products for babies also struggle with a decreasing request but enjoy an increased demand for nursing products for senior citizen at the same time.

One of my sisters works for a big company as product designer - for baby diapers. She will be unemployed from summer on since this branch shuts down due to the low request and profitably. While politics and society either ignore this matter or do not react in a proper way, market orientated companies react to the changing request of a society in demographic shift, and change their array of products in order to remain profitably.