German Brewers Court Women Drinkers

[Nerthus]

Beer consumption -- and sales -- in Germany have been on the skids for years. Now, brewers are hoping a new generation of healthier, lighter beers will broaden the drink's appeal, especially among women.

“Beck’s beer … it quenches manly thirst,” was the well-known advertising slogan for Beck’s from the mid-1950s to the 1960s. That chauvinistic tagline has since been replaced by the more inclusive, and urbane, English phrase “Welcome to the Beck’s Experience.”

http://www.dw-world.de/dw/article/0,2144,1785804,00.html

[Menydh]

So they are going to water down beer in order to attract female customers?

I'll stick to wine, thanks.

[bocian]

Diet beer-- yuck.

[Nerthus]

It's trying to "sissify" beer.

Sweeter tasting beers, beers lower in alcohol, and a new explosion of “mixed beer drinks” containing fruit juice or cola are storming the market.

How silly