Russia returns to moral high ground
Russia returns to moral high ground after sexual
revolution hits new lows
A backlash against the ‘sex sells’ culture has seen
Russians embrace the old Soviet values, finds Andrew
Osborn in Moscow
Moscow’s increasingly conservative city fathers have
had enough – of sex, bare flesh and profanity, that
is.
Fourteen years after the Soviet Union collapsed, along
with its stuffy moral precepts, Russian politicians
have decided the country’s fabled liberality has gone
too far.
Moscow’s deputies believe they have the remedy: a law
that would ban advertisements featuring swear words,
genitalia and “filthy gestures and poses”.
And their concerns are far from isolated. Right across
Russia, from St Petersburg to Vladivostok, the calls
for a renaissance of Soviet-style puritanism and a
return to moral order are being voiced with increasing
frequency.
Once a drab, neon-free and asexual zone, Moscow itself
has metamorphosed into a city where anything goes.
Sex is shoved in your face, no matter how old you are
and whether you like it or not.
Billboards featuring soft lesbian scenes stare down on
dusty Communist statues, underwear adverts for women’s
thongs leave almost nothing to the imagination and
sexual double entendres are used to sell anything from
cars to phones.
Deprived of commercialism for years, experts say
Russia has embraced the old adage that “sex sells”
with gusto but with little regulation, a phenomenon
that has at turns shocked, offended and titillated.
To add insult to moral injury, strip clubs and
brothels line many of the city’s main avenues,
hardcore pornography DVDs are on sale at most of the
city’s metro stations and sex shops sit cheek by jowl
with schools.
Young people who have only vague memories of
Soviet-style morality, where sex was rarely referred
to in public, do not bat an eyelid at any of this.
But middle-aged and older Russians find it distasteful
and are beginning to realise that democracy and
capitalism do not have to go hand in hand with sex.
After one Muscovite complained that she had caught her
five-year-old grandson watching a pornographic video
he had bought from a sex shop near his school,
lawmakers decided enough was enough.
Under a law drafted by Moscow Duma deputy Ludmila
Stebenkova, sex shops will soon be prohibited in
residential homes, markets, airports, railway stations
and from within 500 metres of schools, cemeteries,
theatres and hospitals.
The clean-up battle is also being waged on TV.
Nationally, lawmakers are trying to ban the broadcast
of violent images or images of an extreme sexual
nature between 7am and 10pm.
For the authorities, efforts to promote clean living
and high moral standards often go hand in hand with
patriotism, and a new “military-patriotic” channel
called Zvezda aired in Moscow for the first time
recently with the backing of the defence ministry.
Its director has said he wants to produce content
suitable for his five-year-old son.
The famously conservative Russian Orthodox Church is
also doing its bit. It is in the process of setting up
a nationwide channel to promote Christian morality and
oppose “the cult of consumption and pleasure”.
Church leaders, who have the Kremlin’s ear, say that
television adverts should not promote sex, alcohol or
cigarettes, and the government has fallen into line.
Beer ads have been banned from radio and TV between
7am and 10pm, the consumption of beer is to be
prohibited in many of public places such as hospitals
and schools, and children under the age of 18 have
finally been banned from buying beer, traditionally
considered a soft drink in Russia.
The Church says the media have much to answer for,
notably for the fact that some eight out of 10
marriages end in divorce and that an estimated
one-third of births take place out of wedlock.
“It is they [the media] who sow the seeds of
licentiousness, selfishness, the cult of comfort and
freedom from morality,” says Patriarch Alexei II. As a
result, he adds, “an increasing number of married
couples do not have children at all”.
A Kremlin-backed youth group called Walking Together
is trying to turn the tide. With a nationwide
membership of 100,000, it urges its members to adhere
to a strict moral code which urges respect for one’s
parents, no drunkenness or drugs and respect for core
family values.
It has recently been joined by another
Kremlin-inspired youth association called Nashi, or
“One of Us”.
Nashi’s aims are more political, though. Its goal is
to ensure that a velvet-style revolution of the type
seen in Ukraine and elsewhere never comes to pass in
Russia, where anti-Kremlin youth groups and a
fervently pro-democracy opposition are beginning to
stir.
In the eyes of the authorities, morality is closely
linked to national security.
The Kremlin is said to be concerned that young people
are becoming too fond of the single, promiscuous,
commitment-free lifestyle at the expense of Russia’s
falling birth rate.
The current average birth rate is 1.25 children per
woman. A rate of 2.13 needs to be attained if the
existing population level is to be maintained,
something that is regarded as vital for Russian
national security.
06 March 2005
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