Thread: Big Mac dishes out its monster World Cup burger!
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Old Monday, June 5th, 2006
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Default Big Mac dishes out its monster World Cup burger!
A special "treat" for England, France and Germany: insanity in a bun.

Quote:
Big Mac dishes out its monster World Cup burger!

McDonald's will launch a giant burger for the World Cup.

The burger will be 40 per cent bigger than a Big Mac, reports The Mirror.

"We are a burger business. Our traditional menu - hamburger, cheeseburger, Big Mac and chicken sandwich - is front and centre of our plans. Everybody loves a burger and there is nothing wrong with that.

It's time to be proud, to say 'We're a good burger company'," the tabloid quoted new president, Steve Easterbrook, as saying.

[...]

McDonald has seen its revenue grow by 30 per cent in the US while sales in Britain have been flat since 2002 when the healthier menu was brought in.
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