Also, we, the people of today, are a product of our time.
We tend to perceive anything practised by our grandparents as 'traditional' and 'ancient',
while in reality, these things aren't older than a hundred or so years.
You know, those adorable old people who were married for more than 60 years, and in love all the time.

And then, we see that as something ancient and traditional,
while in reality, there was just one or two generations of Europeans who actually lived in such a society which allowed them to be married out of love etc.
Romanticizing the past.