[Marcus Marulus]

Originally Posted by Mynydd

I'm afraid that this is one problem that repeats itself, over and over again.

Your goal is not to try to explain them the roots of the problem. The moment that you start doing so, the moment that you are diverting things to fields where people are less interested to listen.

What you have to do is to achieve a first impact, as effective as possible. Then slap people with reality and keep it simple. You will have time to go more in depth at another time, through another channel.

And because you want to make it simple and easy to understand, you use the power of the image.

Step by step...